1. Establishing the domain (redefining the problem domain for which you will come up with a new design)

  1. make a description of the area where you aim to make a contribution. In order to be able to assess the observations and consideration (= factors) that should be taken into account when you design a new product of solution using ViP  are relevant, you need to determine  the domain in which these starting points are relevant.
    The domain can be considered as a lens or filter through which you look at the world
  2. there is not a ready , ill-defined solution, but rather a map that guides your exploration of the context and the factors to be taken into account. (as abstract or loosely as is accepted by the client: you need freedom ) plus  a description for what the product in the future will be used. Sometimes you have to say something useful about the potential group of users (these should be different from other groups!!otherwise there is no need to define a special group). The domain must fit the strategic goals or mission of the client.
  3. Remember, designing is about exploring what is possible tomorrow instead of solving the problems of today.
    But the more open context, the more complex and time-consuming the design process will be.

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