- Designing always involves taking a position (no neutral or fully objective design). In designing is deciding what to do and what not to do. The designer invests a lot of his values, beliefs, etc. You have these very clearly.
- What do you want to offer the people in the established context. But in a good statement you open up a new opportunity (clear described) and shows where the process is going and what the end goal will be. Without defining if the final product.
- A statement is neither too general nor to specific, realistic, in line with the strategy of the company .
- The statement should motivate you to look for a concept that will meet its goal. First a few steps have to be made before you formulate the concept.
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