Design Modern University courses

6. Defining product qualities (if the product have these qualities the user will interact and uses the product)

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  1. Qualities will be part of the vision.
  2. The focus in this step is to get a better understanding of the product at a qualitative level and still does not address any features or properties of a future product. These qualities should be different from the results of de destruction phase. If not there is nu need of a new product.
  3. If the product has specific qualities, he user of the product will experience/use the product (i.e. interact with the product).
  4. Products not onlu inite people to interactwith them, they can als indicate how they ‘want’  to be used in a qualitative way.
  5. Types of qualities: product character or personality (a metaphor might help to formulate the qualities), which actions/movements evoke by the product (action related meaning).
  6. always do an originality test (if the context and interaction are original, then the product qualities are also original too.

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